New Parent Media Group

Ad Rates, Sizes, and Closing Dates

2010 Baby & Toddler Magazine Ad Rates

Effective: January 1, 2010
Rate Base: 1,000,000
Publishing Frequency: 2X
4/C 1x 2x
PG $ 66,000 $ 52,800
2/3 Page 54,780 43,824
1/2 Page 43,560 34,848
1/3 Page 29,700 23,760
2/C 1x 2x
PG $59,000 $47,200
2/3 Page 48,970 39,176
1/3 Page 26,550 21,240
B/W 1x 2x
PG $53,000 $42,400
2/3 Page 43,990 35,192
1/2 Page 34,980 27,984
1/3 Page 23,850 19,080
Covers 1x 2x
C-II $82,500 $66,000
C-III 79,200 63,372
C-IV 92,400 73,934

Bleed Charge + 10%



Closing Dates

Issue Date: Spring/Summer Fall/Winter
On Sale: May 2010 October 2010
IO Due: 3/2 8/2
Mat Due: 3/15 8/13
Inserts Due: 4/6 9/7
Onserts Due: 4/15 9/17